Preferable over the Rest: Blue Nile™ Offers an Online choice of beautiful Engagement Rings & precious jewelry

The brief type: Picking out a wedding ring is actually a weighty job, many cutting-edge resources can buyers get it right the 1st time. Blue Nile, the world’s biggest online merchant of expensive jewelry, features helped in more than 500,000 wedding proposals since 1999. Their diamond collection and educational content material cater to novice buyers seeking to wow their considerable others with sparkly bits of precious jewelry. Blue Nile ensures top quality workmanship inside their inventory of over 150,000 expensive diamonds as well as other gemstones. You’ll be able to construct your very own ring employing their interactive methods to find the slice, color, clarity, layout, setting, and rate you wish. On the next occasion you’re contemplating proposing or giving a romantic gift to that special someone, possible browse Blue Nile for impressive precious jewelry at a reasonable cost.


In 1998, Mark Vadon was on a goal to discover the best gemstone for their gf — truly the only issue ended up being he don’t know any thing about diamonds. He went into a jewelry shop and very quickly discovered themselves feeling doubtful about the employees members and their blasé advice. The guy described two rings that looked identical to him and asked exactly why there is a $5,000 price difference in them.

Product sales clerk smiled and mentioned what mattered more than the cost was actually how the ring made him feel. To Mark’s analytical head, this is ludicrous. He stepped from the store empty-handed and exasperated, but he was also determined for more information on involvement rings so the guy could comprehend precisely what he was investing in.

Mark, a Stanford-educated numbers cruncher, approached their ring-buying decision while he would a research task and went on line receive all of the basic facts. He came upon a niche site known as Web Diamonds, a retailer that offered helpful summaries and guided lessons about diamonds to augment their jewelry collection.

By way of this reference, Mark felt positive when purchasing a highly skilled ring online — for thousands of dollars under the rings he’d observed in the store.

He was very used from this consumer-friendly experience that he had gotten in contact with this site’s proprietor, Doug Williams, to go over purchasing the company. They drew up conditions on a napkin over lunch. By spring season of 1999, Mark had increased more than $6 million, enough to dominate Internet Diamonds, which he renamed Blue Nile. Today, the internet site may be the biggest internet based retailer of certified expensive diamonds and fine jewelry, nonetheless nonetheless prioritize customer education above all else.

“Education could be the anchor of our company,” commented Josh Holland, Director of Brand Experience. “we a customers-first mindset.”

If you love it and would like to place a ring on it, you can rely on Blue Nile to make the process much easier by providing obvious info, qualified advice, and a great deal of independently-graded expensive diamonds. The internet site’s ample resources go customers through important traits of a diamond and offer easy-to-use methods to restrict your research for a stunning piece of jewelry.

“We just be sure to guide individuals to result in the very best acquisition that is correct for them,” Josh informed you. “We assist consumers choose the best blend of characteristics to maximise their particular spending plan and acquire  a lovely diamond.”

Over 150,000 expensive diamonds personalized your Budget & Taste

Any remarkable offer begins with the diamond. You simply can’t get upon one knee with any outdated ring-in your hand. With a listing of greater than 150,000 expensive diamonds, Blue Nile provides customers no conclusion of engaging choices. Relating to Josh, about 70per cent of Blue Nile’s profits originates from engagement rings.

The internet site permits couples generate unique rings from selecting the diamond to deciding on the environment. Very first, you’ll make use of simple slider resources to select the best shape, rate, carat, slice, shade, and understanding of your diamond. Subsequent, you will select a setting, sorting by shade, rate, style, or designer, to offset the diamond. On Blue Nile, it takes a matter of minutes to set up an original production.

Whether you’re enamored by the sheen of yellow gold or drawn to platinum’s resilience, Blue Nile will allow you to restrict countless options into one customized ring.

Acquiring engaged is a once-in-a-lifetime style of occasion, so the majority of people purchasing engagement rings are beginners, uncertain of whatever theyare looking for and completely new to ring purchasing. Blue Nile’s group comes with the knowledge to show first-timers how to find the diamond ring that matches just right.

Accessible, clear, and useful, this jewellery merchant does not pressure consumers into buying everything outside their own ways. Because Blue Nile operates as an on-line shop, they will have notably much less overhead might supply top quality expensive diamonds at a portion of the cost you had see in a traditional precious jewelry shop.

Besides an independently-graded GIA report, enough product images reveal internet based shoppers exactly what their jewelry can look like out of each and every feasible perspective. Plus, the site offers a 360-degree video clip view of any diamond through the Diamond Visualization Software. Utilizing sophisticated technology, Blue Nile magnifies the diamond and rotates the picture so consumers is able to see every information.

“You get a holistic sense of what the diamond appears like, additionally the aesthetic is actually spectacular,” Josh informed you. “Because it’s thus magnified that it is even better than keeping it inside hand.”

Experienced Jewelers coach you on Intelligent Ring-Buying Practices

The degree area on Blue Nile’s internet site encourages you to definitely become an expert in expensive diamonds. Their detailed jewellery books cover from locating your (or your partner’s) ring size to picking out the diamond features essential to you. You can discover more and more metals, gemstones, pearls, marriage rings, and various other precious jewelry aswell.

“actually just a little bit of study may go a considerable ways,” Josh mentioned. By understanding what makes a diamond more or less high priced, shoppers can prioritize what they need within their precious jewelry and spend less through wiser purchasing.

“My personal fiancé and that I performed a lot of study, also it all reduced when we watched the band. Blue Nile is actually great!” — Manjari, a satisfied client from Irving, Texas

Blue Nile supplies extensive resources so first-timers makes well informed decisions about their diamond’s carat, quality, shade, and other aspects. The expert staff does not work properly on fee and truly tries to support free buying tips. When it comes to diamond carat weight, for example, their particular specialists suggest “to maximize your allowance, consider getting a diamond that will be a little below the ideal carat fat.”

Associates anyway amounts of the firm frequently take a personal curiosity about customers. “One of my personal favorite stories,” Josh informed you, “is our jewelers record title of the client of band they can be doing therefore it is not simply a ring for them.”

Every coverage & Guarantee throws the consumer’s Needs First

Oftentimes, buying a diamond implies generating a lifelong dedication, therefore it is vital that you pick a honest merchant to ensure the correct fit. Blue Nile claims pleasure through lots of customer-first guidelines. As an example, the business helps make a 30-day money back guarantee on returns for several their own jewelry.

“Quality and craftsmanship is paramount to us,” Josh mentioned. “We make sure that the ring is strictly great earlier is out the door, and in addition we stand behind that really work with a no-questions-asked return policy.”

Blue Nile supplies free resizings and cleanings during first 12 months after buying a personalized gemstone. Plus, consumers enjoy a very long time diamond improvement program should they previously wanna change their diamond with a newer, more costly diamond.

If you want to in fact see Blue Nile’s precious jewelry yourself, you can find a webroom area near you. In shops nationwide, shoppers can talk to well-informed jewelers as well as deal with Blue Nile’s jewelry. The webroom’s jewelry is for screen merely, but you can make use of their particular apple ipad to place an order, if you love. Blue Nile’s bodily locations tend to be a no-pressure atmosphere in which browsers are introducing look at and feel their unique jewellery.

“there is little threat,” Josh described. “We know the intrinsic worth of what the precious jewelry can mean to a person, which is a responsibility we take very seriously.”

Unlike the majority of jewellery vendors, Blue Nile encourages contrast shopping. In fact, they recommend being able to access their site on the mobile device while in a jewelry shop so you can perform a side-by-side contrast of rates in real time. This empowers you to receive ideal package in-store and online.

According to Blue Nile’s Price fit warranty, “if you discover an equivalent GIA-graded diamond at a diminished price,” they are going to complement the purchase price. Just phone 1-888-565-7641 to make your state free-of-charge. With uncompromising craftsmanship and irresistible prices, Blue Nile guarantees satisfaction on every purchase.

Blue Nile: working for you discover Your Diamond inside the Rough

We’ve all heard expensive diamonds are a female’s companion, but, for every you fellas online, diamonds could possibly be the pal, too, by taking the time to comprehend what makes them glow. Blue Nile Founder Mark Vadon realized firsthand just how overwhelming it could be to pick out an engagement ring. So, he demonstrated an easier strategy to inform consumer about diamond pricing, and from now on you can buy your selected band online for a portion of the fee.

Designed to last, Blue Nile provides inexpensive and strikingly stunning diamonds in a variety of hues, incisions, and designs. From one-of-a-kind involvement bands to elegant valentine’s pendants, their particular comprehensive assortment of jewellery adds value your unique minutes.

Blue Nile backs the grade of their particular diamonds with customer-first policies and advanced level custom made methods. If you want to show the individual you adore how much cash he/she methods to you, buying a diamond, pearl, or gem can simply work. Using Blue Nile’s buying ideas, interested lovers can figure out how to spend less on their own wedding or wedding rings so they really convey more to spend regarding honeymoon!

“You can get an engagement ring in a modern way through Blue Nile. You don’t need to do so the outdated means any longer,” Josh mentioned. “you want to teach men and women to get like experts, using our directions to get the cost they demand without reducing top quality.”